7 Best Stripe Apps in the Stripe Marketplace of 2024

I used to sell on Shopify and use many apps. When considering using Stripe as a processor, I wanted to see what they had to offer. And whether anything they offered was worth it.

This guide will present my findings.

Keep reading and find an app.

Top 7 Stripe Apps to Consider for Your Business

1. Chargeback: Best for dispute prevention
2. Signifyd: Best for chargeback management
3. Churnkey: Best for churn protection
4. PromoteKit: Best for creating affiliate programs
5. Revenew: Best for understanding finances
6. Postmark: Best for email campaigns
7. ChartMogul: Best for in-Stripe analytics

I’ll explain the use cases and then explain which apps are best and why.

But first. You likely want to know why I chose these apps.

Why Did We Choose These Apps?

I went through each Stripe app and thought of the following factors when deciding what to add to this guide:

• Usefulness: Whether it provides actual benefits.
• Whether it helps: If it earns or saves money.
• Time saver: Whether the app saves time.
• Trust: If it’s from a trustworthy brand.

I won’t mention pricing for most of these apps. Since it can change at a moment’s notice.

I don’t want to risk providing the wrong information.

With some apps, there are better options that aren’t a part of Stripe.

For instance, Postmark costs money.

If you’re after free email marketing campaigns for small businesses, consider MailerLite or Mailchimp.

Otherwise:

Let’s get in the trenches and find an app.

1. Chargeback: Best for Chargeback Prevention

Chargeback is a fantastic app for SaaS businesses needing a way to prevent disputes.

If you’re not familiar with what a chargeback (AKA dispute) is, you need to learn.

Businesses lose more than $25 a year from friendly fraud alone — one chargeback type.

Anyway:

There are a million ways to prevent chargebacks. Each applies to different industries.

For instance, if you’re in e-commerce, you’ll want to ensure the shipped product reaches the customer. Otherwise, they’ll claim they never received it and dispute the transaction.

That doesn’t apply to SaaS businesses. Because you’re not shipping anything.

That’s where chargeback alerts come in.

If a customer brings up an issue with their card network or bank, said issuer will send you a notification.

From there, you refund the order.

There are 3 main types of alerts:

1. RDR (Visa)
2. CDRN
3. Ethoca (other card networks)

RDR performs automatic refunds. CDRN and Ethoca usually don’t.

Chargeback will automatically distribute refunds through Ethoca and CDRN alerts. Giving you more free time to expand.

The Stripe app makes it simple to do that through the platform.

It also allows you to see the dispute’s source (e.g., bank versus card). Useful for tracking problematic payment gateways.

We’ve also helped businesses reduce chargebacks by up to 91%.

It’s critical to keep these rates down. Otherwise, you could face the following:

• Increased chargeback fees
• Review fines; and
• Suspension of your ability to process payments

You’re likely reading it and thinking, “Wait, the writer’s promoting the product of the site he’s writing for.”

As someone who used to sell online, this is a solution that I wish I could have had.

Sure, you could go with a solution like Chargeflow, but they charge more for their alerts.

Learn how to connect Chargeback to Stripe.

Or download the app here.

You’ll also want to pair these alerts with a chargeback management solution.

Here’s a cool pick.

Summary: Chargeback sends alerts to sellers. Allowing them to prevent disputes.

2. Signifyd: Best for Chargeback Management

Source: Stripe

Signifyd’s app is best for folks wanting management through their Stripe dashboard.

The app allows Signifyd customers to track chargeback claims without leaving Stripe.

This streamlines operations. Removing the need to switch between multiple tools.

Teams can:

• View individual chargeback cases
• Check their status’
• Receive real-time updates on reimbursement progress

This is great for businesses that deal with high volumes of chargebacks.

Having quick access to data allows you to respond within chargeback time limits.

Increasing the chance you’ll win.

One of the app’s main features is its integration with Stripe (duh). This provides a consolidated view of chargeback cases.

This allows merchants to identify patterns in chargebacks. From there, you can take steps to reduce future disputes.

By spotting recurring issues, you can address underlying problems contributing to chargebacks. Such as shipping errors or unclear product descriptions.

Another feature is the ability to watch for different types of chargebacks. Such as those related to friendly fraud or consumer abuse.

This distinguishes between different kinds of disputes and helps you tailor responses. 

Let’s say you spot a pattern of friendly fraud. You can put measures in place to educate customers or adjust transaction policies.

However:

The Signifyd app for Stripe focuses on dispute tracking and insights.

It does not offer the full range of fraud prevention tools available in Signifyd’s standalone platform.

The full solution includes:

• Advanced fraud detection
• Transaction risk assessment; and
• 100% financial guarantee on approved orders

These features provide broader protection against fraud but need management outside Stripe.

Find the Signifyd app here.

Maybe you’re after churn prevention…

Summary: It’s ideal for integrated chargeback management. It simplifies tracking and provides actionable insights. But lacks the comprehensive fraud prevention features of the full Signifyd platform.

3. Churnkey: Best for Churn Prevention

Churnkey is best for businesses focused on reducing customer churn.

This Stripe app offers intelligent cancellation flows and targeted offers.

And it claims to have reduced voluntary churn by up to 54%.

You can embed personalized options within your cancellation process. Turning potential cancellations into revenue opportunities.

It offers neat features such as:

• A/B testing: Test variations of your pricing or marketing strategies.
• Advanced segmentation: Divide buyers into groups based on various criteria.
• Dynamic discounts: Adjust discounts based on shopper behavior.
• Payment retries: Retry failed payments at optimal times.
• Win-back efforts: Re-engage users who have missed payments by offering incentives.

One of Churnkey's strengths is its failed payment recovery system.

This feature addresses payment issues that often result in lost customers.

The system includes:

• Segmented campaigns
• Win-back efforts
• Payment retries optimized by machine learning

This ensures your business stays current and relevant. Recovering customers who might otherwise slip away due to failed transactions.

I explained what each feature does.

Additionally:

Churnkey provides deep insights into why customers leave and what keeps them loyal.

The platform collects and analyzes feedback. Helping you understand the factors driving churn.

This data can inform your product development.

Offering ideas to improve your services without needing a data science team.

Download Churnkey here.

Do you want to offer an affiliate program to increase your user base?

You’ll love this next pick.

Summary: It offers tools that address voluntary and involuntary loss due to payment failures. It’s amazing for businesses that focus on customer retention.

4. PromoteKit: Best for Affiliate Marketing

Screenshot from PromoteKit.

PromoteKit is best for websites looking to build an affiliate marketing program.

This app allows you to create a dedicated affiliate portal. Making it easy for affiliates to track their referrals and commissions.

With a quick setup process, you can run your affiliate program in minutes.

The app’s integration with Stripe ensures tracking across the Stripe ecosystem.

Including:

• Stripe Checkout
• Stripe Subscriptions
• Stripe Payment Links

PromoteKit offers 2-way sync with Stripe.

Enabling precise tracking of referred customers throughout their journey.

This feature is useful for folks that want visibility into customer behavior after referral.

The app also supports coupon and promo code tracking. Allowing you to expand your marketing reach.

By tracking usage, you can measure the effectiveness of affiliates and reward top performers.

Affiliates can track their performance in the affiliate portal.

This portal helps affiliates see the following without your involvement:

• Clicks;
• Commissions; and
• Links

For businesses, this reduces administrative work and improves the affiliate experience.

PromoteKit also simplifies affiliate payouts.

The app supports PayPal Mass Payments and Wise Batch Payments. 

This flexibility ensures you can manage your affiliate payments. Keeping affiliates happy.

Why should you offer an affiliate program?

More than 16.1% of e-commerce orders happened via affiliate sales in 2022 [1].

Over 80% of brands use affiliate marketing programs (including Amazon) [2].

Because you’re basically turning affiliate marketers into your sales staff.

Here’s where to find PromoteKit’s app.

Now, you’ll need a way to track how well your sales are doing.

Here’s a candidate.

Summary: It’s a solution for websites seeking to build or scale an affiliate marketing program.

5. Revenew: Best for Simplifying Finances

Screenshot from Revenew.

Revenew is best for platforms needing financial tracking and payment transparency.

It offers robust tools to monitor payments and understand financial performance.

It shows detailed breakdowns of the following:

• Fees: Understand these to optimize profitability.
• Currency conversions: Watch exchange rates to avoid losses.
• Revenue margins: Assess business health and pricing.

These insights are within the Stripe Dashboard. Allowing you to view the flow of funds to connected seller accounts.

For businesses, the app simplifies complex financial processes.

It automates these aspects:

• Reconciliation;
• Consolidates activities; and
• Provides clear metrics

Consolidating activities means bringing data from different sources into a single, unified view.

This helps businesses understand financial performance and identify trends easier.

Reconciliation involves using software to compare and match financial transactions against corresponding records. Such as bank statements or invoices.

This process usually takes a lot of time when done manually. And it’s prone to errors.

With these features, platforms can track margins on each transaction. This helps in understanding how processing fees affect profitability.

It also includes dynamic pricing controls.

These features ensure you set user fees based on the full payment context.

This approach reduces the risk of negative margins and helps optimize pricing strategies. Use this to tailor pricing to different customer segments. Encouraging growth.

Moreover:

Revenew unlocks advanced payment flows that can drive revenue growth.

These features help introduce the following:

• New revenue streams;
• Increase operational efficiency; and
• Limit platform exposure

Find the Revenew app here.

The information this app provides isn’t fantastic for email correspondence. The next one is, though.

Summary:

It helps optimize profitability by providing statistics.

6. Postmark: Best for Email Marketing

Screenshot from Postmark.

This app is fantastic for anyone needing to manage email marketing within Stripe.

Postmark streamlines email marketing by integrating directly with Stripe.

This app lets users:

• Send emails
• Manage templates
• Track engagement

All without leaving Stripe.

You can send emails from Stripe with a single click.

This feature helps when sending payment reminders or promotional campaigns. Saving time.

Postmark also supports HTML email templates.

Teams can create and send branded messages in Stripe. This is useful for businesses wanting consistent branding in all communications.

Another feature is the ability to send plain text emails.

This is ideal for quick customer messages or more informal communication.

The app also tracks email activity. Including opens and clicks.

This feature helps businesses track engagement and adjust messaging as needed. It also helps you refine your email strategy and improve engagement.

Lastly:

Postmark is great for handling transactional emails. Send invoices or churn questionnaires in just a few clicks.

A fantastic feature for accounts receivable teams in B2B settings.

It's a versatile tool that enhances communication efficiency for online businesses.

I often confuse myself when having a million tabs open for different sites. Managing my emails without leaving Stripe is super convenient.

However…

I don’t like having all my eggs in one basket. Consider this when downloading apps.

Here’s a link to Postmark’s app.

I just realized this guide recommends a lot of analytics apps…

Here’s another one.

Summary: Amazing for creating and managing email campaigns without leaving Stripe.

7. ChartMogul: Best for Analytics

Best for analytics and a possible alternative to Google Analytics.

You can track critical metrics like Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR).

This app also helps businesses analyze subscription data without switching between platforms.

Which gives it a point as to why you might want to use it over popular options like Google Analytics.

ChartMogul's customizable dashboards display metrics that matter most to your business.

Segment users by pricing plans or other attributes. This helps identify which plans drive conversions and loyalty.

The app's data tools add depth to your analysis. Revealing insights that you could have missed.

The Pipeline Funnel Analysis feature offers a view of your sales funnel.

It identifies where deals stall. So you can focus efforts on moving them forward.

This insight helps teams stay aligned with revenue goals. The ability to track the entire customer journey ensures you can optimize every stage.

It cleans and analyzes your billing data, turning it into actionable insights.

This helps businesses make better decisions and fine-tune their strategies.

In contrast to Google Analytics, which focuses on web traffic.

ChartMogul zeroes in on subscription and revenue metrics.

This makes it indispensable for SaaS companies that prioritize recurring revenue.

If you focus on growing and retaining a subscription base, ChartMogul is better.

That’s it for the apps.

Summary: ChartMogul equips SaaS companies with the tools to monitor and grow their business. If you need detailed subscription insights, ChartMogul is the app to consider over Google Analytics.

Wrapping Up

You could get features from most of these apps by choosing free alternatives. However. Going with any of these options makes managing each of the areas they cover easier (and quicker).

And you know. Time is money.

One app that will guarantee work better as a Stripe app is Chargeback.

Because it automates chargeback prevention. Allowing you to have more time to focus on what’s important. Growth.

Learn more about how Chargeback can lower your dispute rates.

Sources

• [1] Affiliate marketing business model. Boopos. 5/24/2024.
• [2] Affiliate marketing statistics. Luisa Zhou. 4/17/2024.